📢 SME Training Newsletter

Basic Social Media Marketing Course – Day 1
Organized by Sialkot Chamber of Commerce & Industry (SCCI)
In collaboration with XportGrow.com

🌟 From Skill to Success — Build Your Business

The 5-day Basic Social Media Marketing Course opened today at the Sialkot Chamber of Commerce. Day 1 was an inspiring start, bringing together entrepreneurs, students, and business owners eager to unlock the potential of digital platforms.

📌 Key Learning Points – Day 1

How to Choose the Right Product
- Consider personal factors (skills, interests, family expertise).
- Assess market demand and customer pain points.
- Evaluate profitability and scalability.
- Factor in logistics, compliance, and sustainability.
My Recommendations for Product Selection
- Identify a micro niche for focused growth.
- Match products with your experience and expertise.
- Leverage networking and industry contacts.
- Start with small orders and test on Daraz, Alibaba, eBay, Etsy, Facebook, and Instagram.
Understanding Trade Barriers & Compliances
- Duties, certifications, tariffs.
- Packaging and labeling requirements.
- Importance of eco-friendly and export-compliant packaging.
Choosing the Right Company Name
- Keep it simple, unique, and brandable.
- Verify availability with SCCI, Google, domains, and social media platforms.
- Ensure cultural sensitivity and long-term relevance.
Logo & Brand Colors Checklist
- Simplicity, memorability, scalability, and originality.
- Colors that align with psychology, industry relevance, and consistency across platforms.

💡 Tools Introduced

Mobile Phone
Gmail
ChatGPT
Canva
Business WhatsApp
Instagram
Facebook Page
LinkedIn
YouTube

🎯 Takeaway Message

Day 1 emphasized that business success begins with clarity—choosing the right product, building trust through knowledge, and presenting your brand professionally. Each participant left with practical frameworks and actionable steps to apply immediately.